conversion rate optimization expert, CRO specialist, e-commerce conversion strategies, SEO and SEM for conversions, B2B online sales optimization, digital marketing innovator, website traffic to sales converter, custom printing e-commerce growth, Amazon supplier optimization, online order funnel expert e-commerce pioneer, search engine marketing for CRO, conversion-focused SEO, B2B printing site optimization, customer acquisition strategies, online revenue growth, digital sales funnel design, landing page optimization, A/B testing advocate, user experience enhancement for conversions resilient CRO leader, e-commerce passion drive, dot-com era heretic, My1stop.com success, Amazon label inquiry to conversion, customer astonishment program, peak season sales optimization, global e-commerce expansion, supply chain for online efficiency, health recovery to CRO comeback

PASSION = PURPOSE, PURPOSE = PASSION

Fractional CRO Services

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Our fractional Chief Revenue Officer philosophy is based on leadership over Sales, Marketing, and Service departments. We bring an entrepreneurial spirit to every role within those departments and a strategic plan where all those departments are working together in unison. Without the Service department, a business just "churns" losing business as fast as you gain business or worse. Without marketing, prospective customers who need your product or service can't “find" your business in a meaningful way right when the prospective customer needs it. Without the Sales Department, your business isn't solving problems becoming indispensable parts of your customers's business, and uncovering even larger opportunities. Conversely, when all three departments are working in unison, there is an exponential effect to Revenue Growth as well as a lean efficiency of resources while all three departments work together toward a common mission.

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We delve deep into Packaging, Label and RFID industry dynamics

With over 30 years of very successful Custom Label, Packaging, and Supply Chain experience, we employ the same tactics from strategies and tactics that were successful and/or steer clear of strategies and tactics we learned were not successful.

15 year experience at one of the nations leading Label Converter manufacturing means our knowledge of materials and production processes is formidable.

Conversely, 15 years at one of the nations leading Distributor’s means we understand the end using customer and what it means to turn manufacturing, new product development, Finance, and Inventory Management into best in class execution for World Class customers

At CustomPath, we don't just offer solutions; we foster a partnership built on trust, transparency, integrity and shared success. Whether it's optimizing your digital presence to be “found,” refining your branding strategy, training sales and service staff or unlocking new avenues for growth, CustomPath is committed to navigating the intricacies of hitting your business Revenue Goals.

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BIO-Michael Del Chiaro
Passion = Purpose, Purpose = Passion

From a young age in a poor Sacramento family, I displayed entrepreneurial spirit by selling garden vegetables door-to-door for pocket money, then collecting recyclables for better earnings. By middle school, I managed multiple paper routes, treating them like my own business. In high school, I juggled a paper route with restaurant jobs as a dishwasher and busboy, discovering the value of tips. At 17, independent due to family issues, I briefly worked at UPS before excelling as a door-to-door vacuum salesman, winning global sales awards. I later sold gym memberships, ran a handyman business, waited tables at a French restaurant, and returned to UPS as a supervisor. This led to a thriving used car business, buying wholesale at auctions and selling retail, which became my full-time focus until personal setbacks forced me to start over in Kansas in 1990.

In Kansas, I worked nights as a janitor while pursuing education, earning an associate's degree with a 4.0 GPA and a scholarship to Benedictine College, where I double-majored in political science and economics, graduating as salutatorian. I interned for Senator Bob Dole but chose a Federal Reserve Bank management program over law school, rising to supervisor. A headhunter recruited me to start a Management Recruiters International franchise for a printing company, where I built successful divisions, earned top producer awards, and transitioned to VP roles in training, sales, and marketing. Passionate about e-commerce amid the dot-com era, I launched early B2B printing sites like My1stop.com, self-educating on SEO and SEM to drive online orders.

My e-commerce and custom label expertise exploded with Amazon.com, starting with developing an innovative multi-function label that saved labor, leading to nationwide custom label supply contracts for Amazon.com. I solved issues like printer jams and adhesive failures, built a label lab for quality control, outsourced barcode production, and managed peak-season contingency inventory. As Amazon.com grew, my team at GO2Partners replaced lost accounts, scaling to $91 million in annual label sales by 2022, became a top ten supplier to Amazon.com, creating over 50 new products, and expanding globally to Mexico and Australia. We navigated Covid supply crises as critical workers. Health issues from sepsis ended my role in 2023, but after recovery, I'm spiritually wiser and ready for new challenges, prioritizing balance.

PRESS RELEASE

FOR IMMEDIATE RELEASE 
February 2, 2026 
Flash4 Appoints Industry Veteran Michael DelChiaro as Fractional Chief Revenue Officer to Lead Launch of Digital Packaging & Smart Label Division – Positioning Flash4 as the Premier Innovator in Intelligent Labeling for Retail Brands, E-commerce and Supply Chain Excellence 
Black River Falls, WI – Flash4, the family-owned, Wisconsin-based leader in manufacturing supply chain solutions since 1998, proudly announces the appointment of Michael DelChiaro as Fractional Chief Revenue Officer (CRO) for its new Digital Packaging & Smart Label Division. 
This strategic hire accelerates Flash4's bold expansion into next-generation intelligent packaging, combining high-speed digital printing, automation, and RFID technology to deliver transformative solutions for retail brands, e-commerce fulfillment, and supply chain logistics. Headquartered in Black River Falls, WI, Flash4 has built a reputation for reliability, Prop 65 compliance, white-glove service, and U.S.-made quality across high-volume blank and custom labels, variable data printing, hazmat labels, warehousing, fulfillment, and digital capabilities. 
Founded by Dino and Kelly Valentino as part of the Jackson County Business Incubator Program, Flash4 has grown from a single press in a 2,000 sq ft facility to three interconnected plants totaling 43,000 sq ft, serving resellers, distributors, and major online platforms with exceptional customer care and operational excellence. 

The Digital Packaging & Smart Label Division, set to launch in March 2026, represents Flash4's forward-thinking commitment to addressing the evolving demands of mass shipping dependency. Anchored by state-of-the-art equipment—including the HP Indigo V12 for high-speed, vibrant, premium quality long run digital printing, ABG automated finishing systems for precision and efficiency, and a phased rollout of RFID inlay application, encoding, and cloud-based verification—the division transforms traditional labels into intelligent, data-enabled infrastructure. 
This platform empowers customers to achieve:
 ● Shorter lead times and reduced waste through digital flexibility
 ● Serialized traceability and anti-counterfeiting for enhanced brand security
 ● Real-time supply chain visibility and regulatory compliance (including battery labeling and sustainability mandates)
 ● Scalable customization without compromising high-volume economics 

Michael DelChiaro's appointment is the catalyst for this industry leadership positioning. As Founder of Custom Path LLC and a Fractional CRO Service, DelChiaro brings unparalleled expertise in printing, labeling, and e-commerce fulfillment. His proven track record includes architecting massive supply chain networks and driving explosive growth through customer-focused innovation and technology. 
Key professional successes include: 
● Scaling label sales to Amazon.com from $0 to $91 million annually by 2022, becoming a top-10 non-inventory supplier of custom labels and packaging. 
● Pioneering breakthrough products like the Amazon.com PAC 10238 fold-under label (integrating pick ticket, packing list, and shipping label), saving multiple FTEs per line and earning UPS approval after rigorous testing. 
● Developing adhesive-free edges for auto-apply labels to eliminate jams, specialized adhesives to minimize repackaging waste, created the specifications and program for Amazon.com to outsource barcode printing with dynamic number randomization and generation to boost efficiency, and a dedicated Label Lab with ChemInstruments testing for industry-leading quality control preventing countless hours of downtime at Amazon.com FC’s. 
● Building a national ecosystem with 30 manufacturing and 50 warehousing sites, sole-supplier status in Mexico and Australia to Amazon.com, Amazon’s peak contingency (emergency) inventory supplier for over a decade and and created over 50 new custom label PAC SKUs for compliance and optimization at Amazon.com.
● Leading Amazon.com network-wide initiatives, such as shifting from 5/8" to 1/8" label gaps, saving millions in costs and waste while navigating COVID-19 supply crises as a recognized critical worker for both Amazon.com and GO2Partners, Inc.
"Flash4's family-owned foundation, combined with our investments in cutting-edge technology and unwavering focus on customer success, makes this the ideal platform to redefine intelligent packaging," said Dino Valentino, CEO of Flash4. "Michael's deep experience scaling high-stakes e-commerce solutions and solving real shipping cycle challenges positions us to lead the industry shift toward digital-RFID innovation, sustainability, and unmatched efficiency." DelChiaro added, "I'm thrilled to partner with Flash4 in this transformative role. By leveraging data, digital printing, and RFID, we can eliminate bottlenecks in mass shipping—delivering traceability, eye popping brand graphics, reduced cost, reduced downtime, and sustainable value that drives revenue growth and long-term customer success. This division isn't just an expansion; it's a strategic leap to make every package smarter, every brand label more attractive, and every supply chain stronger."
 Flash4 and Michael DelChiaro invite industry leaders, resellers, retail brands, e-commerce operators, and media to engage: 
● Explore partnership opportunities and custom solutions for fulfillment challenges. 
● Schedule demos of the HP Indigo V12, RFID capabilities, and integrated workflows. 
● Feature thought-leadership on RFID adoption, digital manufacturing, supply chain resilience, and e-commerce trends. DelChiaro is available for trade magazine articles, panels at events like PACK EXPO and Label Expo, and podcasts on digital transformation and intelligent packaging. 

Media & Partnership Inquiries:
● Contact: Michael Del Chiaro
● Title: Chief Revenue Officer
● Email: Michael.DelChiaro@Flash4.com
Phone: 620-224-1244
Or reach Michael DelChiaro directly at michael@custompathllc.com for consultations on revenue optimization, marketing strategies, and innovative labeling solutions.


About Flash4
 Flash4 is a privately held, family-owned manufacturer of mission-critical labeling and supply chain solutions, proudly made in the USA since 1998. Centrally located in Black River Falls, WI, Flash4 delivers high-quality blank/custom labels, variable data, hazmat, digital printing, warehousing, fulfillment, and compliance-focused services with exceptional speed, reliability, and customer care. For more information, visit www.flash4.com.



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Address

Fort Scott, Kansas, US

Phone Number

(620) 224-1244

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